Lynk&Co
LynkieGo
About
LYNKIEGO
VA On The Go
As part of the Vehicle B SUV program, I led the UX and interaction design for LynkieGo, a portable extension of Lynk&Co’s voice assistant (VA), designed to support rich, context-aware user experiences beyond the vehicle screen.
THE SNAPSHOT
The Challenge:
Evolving a digital Virtual Assistant (VA) into a cross-platform companion for a family-oriented SUV.
The Solution:
After three iterations of scenario mapping, I proposed a physical smart companion that bridges the gap between automotive HMI and smart home assistance.
Key Deliverables:
Created end-to-end motion studies, storytelling frameworks, and a physical prototype.
Outcome:
Successfully validated and highly appreciated by stakeholders for its "extended experience" potential.
BRIEF
The scope can be listed as:
- Modularity, Surprising
- New Design language
- Family oriented & Child Focus
- Smartness
- Extended experience
- Health & Comfort
USER INSIGHTS
Smartness: Advanced VA, ADAS, Driving assistance and other smart features are top priorities in the Chinese market, with strong openness to new technology.
Entertaining & Fun: Users expect their vehicle to be enjoyable for extended time spent inside and value the ability to personalize the experience.
Promoting Health: Physical and mental wellbeing are rising priorities, reflected in China’s booming camping market—reaching $29.9B by 2021 (+400% YoY).
Kid oriented: With half of users driving their kids every day, the $52B parent–child travel market fuels demand for educational, kid-focused in-car experiences.
STRATEGY
User insights, global trend analysis, and competitive benchmarking converged into five distinct opportunity areas, guiding our exploration and concept development.
WORKSHOP
I facilitated a cross-functional workshop to align stakeholder expectations around the strategy. Insights showed a clear demand for an evolution of the Voice Assistant toward a more personalized, role-adaptive experience—extending into family and child-centric educational companion use cases.
THIS IS LYNKIE
Lynkie is LynkCo's VA, providing experience on screens, a fine representation of LynkCo brand.
How far can we push Lynkie and extend the VA experience?
IDEATION
1 - LET HER BE PLAYFUL:
Based on strong user demand for personalization, I proposed a digitally customizable Lynkie experience, introducing kid-focused, context-aware elements like dynamic colors and costume variations.
2 - BREAK THE SCREEN BOUNDARY
Following stakeholder requests to reposition the CSD toward the passenger side, I leveraged the opportunity to introduce Lynkie as a holographic interface, enabling a driver-focused copilot experience.
3 - LET HER TRAVEL IN THE CAR:
In this iteration, I aimed for a richer in-car experience by enabling Lynkie to move within the cabin. The primary scenario explores Lynkie traveling to the second row to act as an educational companion and travel partner for children.
Each iteration brought me closer to the experience I wanted to create. I liberated Lynkie from the screen—but she was still confined to the vehicle. Based in research insights around camping and healthier lifestyles, I began to question the boundaries of the experience. Why should Lynkie exist only inside the car? And why should the interaction end when the journey does? Then I revisited the question:
HMW extend Lynkie beyond the vehicle to create a continuous, cross-context companion experience across travel, outdoor activities, and home?
MEET LYNKIEGO
Answering this question and DESIGN PROCESS led to a clear direction: a physical, portable Lynkie—designed to seamlessly extend the experience beyond the vehicle. This approach strongly resonated with stakeholders.
PLUG INTENTIONALLY
Together with the Interior team, we defined strategic docking points within the cabin, allowing LynkieGo to adopt different functional roles based on context.
1 - IP: Plug on IP to make LynkieGo a Co-Pilot
2 - Seatback: Make LynkieGo the kid's Educational or Practicing Partner.
3 - PlayGround: Make LynkieGo the kid's Game Partner.
4 - Home: LynkieGo is a Smart Home Assistant
1 - IP
1 - Communicates with DIM, guides accordingly.
2 - Brings driver-related information.
2 - SEAT BACK
1 - Changes the voice to communicate like a kid.
2 - Brings educational or practicing content.
3 - PLAYGROUND
In this iteration, I aimed for a richer in-car experience by enabling Lynkie to move within the cabin. The primary scenario explores Lynkie traveling to the second row to act as an educational companion and travel partner for children.
4 - HOME
In this iteration, I aimed for a richer in-car experience by enabling Lynkie to move within the cabin. The primary scenario explores Lynkie traveling to the second row to act as an educational companion and travel partner for children.
DESIGN PROCESS
To reach to ideal SOLUTION, I followed a set of processes like low-fi exploration, User Journey, Prototyping etc.
EXPLORATION
USER JOURNEY
In accordance with User Insights, Kid focus, healthy life style, smartness and seamless interaction are significant areas to cover in User Journey.
LOW-FI PROTOTYPE
Cardboard prototype was built to test for preliminary judgement.
TEST
MID-FI PROTOTYPE
A Mid-Fi prototype, which shows physical limits, motion inspirations, was built and shared with stakeholders.
Let’s connect
Aycal Cagri Ozen
Works
Lynk&Co
LynkieGo
About
LYNKIEGO
VA On The Go
As part of the Vehicle B SUV program, I led the UX and interaction design for LynkieGo, a portable extension of Lynk&Co’s voice assistant (VA), designed to support rich, context-aware user experiences beyond the vehicle screen.
THE SNAPSHOT
The Challenge:
Evolving a digital Virtual Assistant (VA) into a cross-platform companion for a family-oriented SUV.
The Solution:
After three iterations of scenario mapping, I proposed a physical smart companion that bridges the gap between automotive HMI and smart home assistance.
Key Deliverables:
Created end-to-end motion studies, storytelling frameworks, and a physical prototype.
Outcome:
Successfully validated and highly appreciated by stakeholders for its "extended experience" potential.
BRIEF
The scope can be listed as:
- Modularity, Surprising
- New Design language
- Family oriented & Child Focus
- Smartness
- Extended experience
- Health & Comfort
USER INSIGHTS
Smartness: Advanced VA, ADAS, Driving assistance and other smart features are top priorities in the Chinese market, with strong openness to new technology.
Entertaining & Fun: Users expect their vehicle to be enjoyable for extended time spent inside and value the ability to personalize the experience.
Promoting Health: Physical and mental wellbeing are rising priorities, reflected in China’s booming camping market—reaching $29.9B by 2021 (+400% YoY).
Kid oriented: With half of users driving their kids every day, the $52B parent–child travel market fuels demand for educational, kid-focused in-car experiences.
STRATEGY
User insights, global trend analysis, and competitive benchmarking converged into five distinct opportunity areas, guiding our exploration and concept development.
WORKSHOP
I facilitated a cross-functional workshop to align stakeholder expectations around the strategy. Insights showed a clear demand for an evolution of the Voice Assistant toward a more personalized, role-adaptive experience—extending into family and child-centric educational companion use cases.
THIS IS LYNKIE
Lynkie is LynkCo's VA, providing experience on screens, a fine representation of LynkCo brand.
How far can we push Lynkie and extend the VA experience?
IDEATION
1 - LET HER BE PLAYFUL:
Based on strong user demand for personalization, I proposed a digitally customizable Lynkie experience, introducing kid-focused, context-aware elements like dynamic colors and costume variations.
2 - BREAK THE SCREEN BOUNDARY:
Following stakeholder requests to reposition the CSD toward the passenger side, I leveraged the opportunity to introduce Lynkie as a holographic interface, enabling a driver-focused copilot experience.
3 - LET HER TRAVEL IN THE CAR:
In this iteration, I aimed for a richer in-car experience by enabling Lynkie to move within the cabin. The primary scenario explores Lynkie traveling to the second row to act as an educational companion and travel partner for children.
Each iteration brought me closer to the experience I wanted to create. I liberated Lynkie from the screen—but she was still confined to the vehicle. Based in research insights around camping and healthier lifestyles, I began to question the boundaries of the experience. Why should Lynkie exist only inside the car? And why should the interaction end when the journey does? Then I revisited the question:
HMW extend Lynkie beyond the vehicle to create a continuous, cross-context companion experience across travel, outdoor activities, and home?
MEET LYNKIEGO
Answering this question and DESIGN PROCESS led to a clear direction: a physical, portable Lynkie—designed to seamlessly extend the experience beyond the vehicle. This approach strongly resonated with stakeholders.
PLUG INTENTIONALLY
Together with the Interior team, we defined strategic docking points within the cabin, allowing LynkieGo to adopt different functional roles based on context.
1 - IP: Plug on IP to make LynkieGo a Co-Pilot
2 - Seatback: Make LynkieGo the kid's Educational or Practicing Partner.
3 - PlayGround: Make LynkieGo the kid's Game Partner.
4 - Home: LynkieGo is a Smart Home Assistant
1 - IP
1 - Communicates with DIM, guides accordingly.
2 - Brings driver-related information.
2 - SEAT BACK
1 - Changes the voice to communicate like a kid.
2 - Brings educational or practicing content.
3 - PLAYGROUND
In this iteration, I aimed for a richer in-car experience by enabling Lynkie to move within the cabin. The primary scenario explores Lynkie traveling to the second row to act as an educational companion and travel partner for children.
4 - HOME
In this iteration, I aimed for a richer in-car experience by enabling Lynkie to move within the cabin. The primary scenario explores Lynkie traveling to the second row to act as an educational companion and travel partner for children.
DESIGN PROCESS
To reach to ideal SOLUTION, I followed a set of processes like low-fi exploration, User Journey, Prototyping etc.
EXPLORATION
USER JOURNEY
In accordance with User Insights, Kid focus, healthy life style, smartness and seamless interaction are significant areas to cover in User Journey.
LOW-FI PROTOTYPE
Cardboard prototype was built to test for preliminary judgement.
TEST
MID-FI PROTOTYPE
A Mid-Fi prototype, which shows physical limits, motion inspirations, was built and shared with stakeholders.
Aycal Cagri Ozen
Let’s connect
Works
Lynk&Co
LynkieGo
About
LYNKIEGO
VA On The Go
As part of the Vehicle B SUV program, I led the UX and interaction design for LynkieGo, a portable extension of Lynk&Co’s voice assistant (VA), designed to support rich, context-aware user experiences beyond the vehicle screen.
THE SNAPSHOT
The Challenge:
Evolving a digital Virtual Assistant (VA) into a cross-platform companion for a family-oriented SUV.
The Solution:
After three iterations of scenario mapping, I proposed a physical smart companion that bridges the gap between automotive HMI and smart home assistance.
Key Deliverables:
Created end-to-end motion studies, storytelling frameworks, and a physical prototype.
Outcome:
Successfully validated and highly appreciated by stakeholders for its "extended experience" potential.
BRIEF
The scope can be listed as:
- Modularity, Surprising
- New Design language
- Family oriented & Child Focus
- Smartness
- Extended experience
- Health & Comfort
USER INSIGHTS
Smartness: Advanced VA, ADAS, Driving assistance and other smart features are top priorities in the Chinese market, with strong openness to new technology.
Entertaining & Fun: Users expect their vehicle to be enjoyable for extended time spent inside and value the ability to personalize the experience.
Promoting Health: Physical and mental wellbeing are rising priorities, reflected in China’s booming camping market—reaching $29.9B by 2021 (+400% YoY).
Kid oriented: With half of users driving their kids every day, the $52B parent–child travel market fuels demand for educational, kid-focused in-car experiences.
STRATEGY
User insights, global trend analysis, and competitive benchmarking converged into five distinct opportunity areas, guiding our exploration and concept development.
WORKSHOP
I facilitated a cross-functional workshop to align stakeholder expectations around the strategy. Insights showed a clear demand for an evolution of the Voice Assistant toward a more personalized, role-adaptive experience—extending into family and child-centric educational companion use cases.
THIS IS LYNKIE
Lynkie is LynkCo's VA, providing experience on screens, a fine representation of LynkCo brand.
How far can we push Lynkie and extend the VA experience?
IDEATION
1 - LET HER BE PLAYFUL:
Based on strong user demand for personalization, I proposed a digitally customizable Lynkie experience, introducing kid-focused, context-aware elements like dynamic colors and costume variations.
2 - BREAK THE SCREEN BOUNDARY
Following stakeholder requests to reposition the CSD toward the passenger side, I leveraged the opportunity to introduce Lynkie as a holographic interface, enabling a driver-focused copilot experience.
3 - LET HER TRAVEL IN THE CAR:
In this iteration, I aimed for a richer in-car experience by enabling Lynkie to move within the cabin. The primary scenario explores Lynkie traveling to the second row to act as an educational companion and travel partner for children.
Each iteration brought me closer to the experience I wanted to create. I liberated Lynkie from the screen—but she was still confined to the vehicle. Based in research insights around camping and healthier lifestyles, I began to question the boundaries of the experience. Why should Lynkie exist only inside the car? And why should the interaction end when the journey does? Then I revisited the question:
HMW extend Lynkie beyond the vehicle to create a continuous, cross-context companion experience across travel, outdoor activities, and home?
MEET LYNKIEGO
Answering this question and DESIGN PROCESS led to a clear direction: a physical, portable Lynkie—designed to seamlessly extend the experience beyond the vehicle. This approach strongly resonated with stakeholders.
PLUG INTENTIONALLY
Together with the Interior team, we defined strategic docking points within the cabin, allowing LynkieGo to adopt different functional roles based on context.
1 - IP: Plug on IP to make LynkieGo a Co-Pilot
2 - Seatback: Make LynkieGo the kid's Educational or Practicing Partner.
3 - PlayGround: Make LynkieGo the kid's Game Partner.
4 - Home: LynkieGo is a Smart Home Assistant
1 - IP
1 - Communicates with DIM, guides accordingly.
2 - Brings driver-related information.
2 - SEAT BACK
1 - Changes the voice to communicate like a kid.
2 - Brings educational or practicing content.
3 - PLAYGROUND
In this iteration, I aimed for a richer in-car experience by enabling Lynkie to move within the cabin. The primary scenario explores Lynkie traveling to the second row to act as an educational companion and travel partner for children.
4 - HOME
In this iteration, I aimed for a richer in-car experience by enabling Lynkie to move within the cabin. The primary scenario explores Lynkie traveling to the second row to act as an educational companion and travel partner for children.
DESIGN PROCESS
To reach to ideal SOLUTION, I followed a set of processes like low-fi exploration, User Journey, Prototyping etc.
EXPLORATION
USER JOURNEY
In accordance with User Insights, Kid focus, healthy life style, smartness and seamless interaction are significant areas to cover in User Journey.
LOW-FI PROTOTYPE
Cardboard prototype was built to test for preliminary judgement.
TEST
MID-FI PROTOTYPE
A Mid-Fi prototype, which shows physical limits, motion inspirations, was built and shared with stakeholders.
Aycal Cagri Ozen
Let’s connect