Works
LynX
About
LYNX
In Car Karaoke Experience
As a core team member for the Lynk&Co 900 (a 6-seater family SUV), I headed the end-to-end design of the In-Car Karaoke Experience—a key pillar of the vehicle's entertainment ecosystem.
THE SNAPSHOT
The Challenge:
Transform the Lynk&Co 900 into a premier family "Travel Space" by leveraging the Rear Rows. The goal was to create a deeply engaging, kid-in mind entertainment experience for 2nd and 3rd-row passengers that felt like premium.
The Solution:
I led the end-to-end design of a holistic Karaoke Ecosystem. By integrating hardware, software, and cabin environment, we turned the SUV into a social sanctuary where the vehicle itself becomes a stage, reacting to the user’s performance in real-time.
Key Deliverables:
I designed a Multi-functional Smart Microphone that acts as the primary bridge between the user and the vehicle interface:
Outcome:
I owned the process from initial conceptualization to hardware 3D modeling and mid-fidelity prototyping. The project was highly acclaimed by stakeholders for its innovative fusion of hardware and HMI.
BRIEF
Our objective was to transform the vehicle from a simple commuter into an engaging "travel space." Key pillars included:
- Family-Centric: Fun, engaging, and kid-oriented.
- Dynamic: Focused on movement, high-fidelity sound, and social interaction.
- Versatile: Designed for diverse users and multi-purpose scenarios.
WORKSHOP
I facilitated cross-functional workshops with HMI department leads to ideate on "The Future of In-Car Joy." Through a collaborative voting process, the In-Car Karaoke Experience emerged as the top priority, specifically targeting the high demand for family entertainment in the Chinese market.
RESEARCH
Market Opportunity: With over 100,000 KTV bars in China, Karaoke is a cultural staple, yet automotive integration remained basic.
Key Insight: Users value the "Private Room" (KTV) atmosphere. Glitzy, playful, rich, exclusive atmosphere is what they ask. This can be a good opportunity point to create a good KTV experience within the car.
The Gap: Current in-car solutions lack holistic integration; they feel like apps rather than experiences.
HMW design a standalone, holistic Karaoke ecosystem that blends playfulness, uniquness to create a premium social "sanctuary" for the Chinese community?
IDEATION
Research and Design process led me figure out that a Karaoke experience is not only holding a mic. and singing. Holistic In-car Karaoke ecosystem requires the 3 pillars of above to build an immersive experience.
1 - SING:
Adaptive cabin ambient lighting and high-fidelity audio transform the cabin into a glitzy stage.
2 - CAPTURE:
Integrated cabin cameras automatically record performances, creating instant "memories."
3 - SHARE:
Seamless "one-tap" sharing to social platforms and the Lynk&Co community to drive brand engagement.
MEET LYNX
The Primary Touchpoint is a Karaoke Microphone, called LynX, plays a crucial role in bridging the physical and digital.
USER FLOW
1 - SEAMLESS INTERACTION
In a family car context, the RSD is a primary interaction surface. Lifting LynX from its charging dock directly triggers RSD activation.
2 - REMOTE CONTROLLER
LynX acts as a pointer controller for RSD interaction, complemented by a rotary-encoder switch pack for precise and fluid control.
3 - KARAOKE APP
Using the remote, the user launches the Karaoke app. During playback, LynX guides the user through haptic feedback and ambient lighting, signaling turns and reinforcing musical cues for a seamless experience.
4 - MAGIC WAND
A rear light button on the microphone enables ambient light control, transforming the cabin into a glitzy, playful, and immersive experience space.
Interact with Lynx
While pressing the light button, waving or raising Lynx will enable the user to play with the lights in the cabin.
DESIGN PROCESS
To reach to ideal solution, I followed a set of processes like low-fi exploration, User Journey, Prototyping etc.
WORKSHOP
After research, I organized a HMW session that would help me to establish the concept better. According to this session, main ideas were clustered as:
- Multifunctionality
- A community based activity
- Smartness of the Microphone
- Storage & charging
EXPLORATION
FUNCTION MAPPING
INTERACTION FLOW
Karaoke Flow
Remote Flow
MODELING & PROTOTYPING
Let’s connect
Aycal Cagri Ozen
Works
Lynk&Co
LynX
About
LYNX
In Car Karaoke Experience
As a core team member for the Lynk&Co 900 (a 6-seater family SUV), I headed the end-to-end design of the In-Car Karaoke Experience—a key pillar of the vehicle's entertainment ecosystem.
THE SNAPSHOT
The Challenge:
Transform the Lynk&Co 900 into a premier family "Travel Space" by leveraging the Rear Rows. The goal was to create a deeply engaging, kid-in mind entertainment experience for 2nd and 3rd-row passengers that felt like premium.
The Solution:
I led the end-to-end design of a holistic Karaoke Ecosystem. By integrating hardware, software, and cabin environment, we turned the SUV into a social sanctuary where the vehicle itself becomes a stage, reacting to the user’s performance in real-time.
Key Deliverables:
I designed a Multi-functional Smart Microphone that acts as the primary bridge between the user and the vehicle interface:
Outcome:
I owned the process from initial conceptualization to hardware 3D modeling and mid-fidelity prototyping. The project was highly acclaimed by stakeholders for its innovative fusion of hardware and HMI.
BRIEF
Our objective was to transform the vehicle from a simple commuter into an engaging "travel space." Key pillars included:
- Family-Centric: Fun, engaging, and kid-oriented.
- Dynamic: Focused on movement, high-fidelity sound, and social interaction.
- Versatile: Designed for diverse users and multi-purpose scenarios.
WORKSHOP
I facilitated cross-functional workshops with HMI department leads to ideate on "The Future of In-Car Joy." Through a collaborative voting process, the In-Car Karaoke Experience emerged as the top priority, specifically targeting the high demand for family entertainment in the Chinese market.
RESEARCH
Market Opportunity: With over 100,000 KTV bars in China, Karaoke is a cultural staple, yet automotive integration remained basic.
Key Insight: Users value the "Private Room" (KTV) atmosphere. Glitzy, playful, rich, exclusive atmosphere is what they ask. This can be a good opportunity point to create a good KTV experience within the car.
The Gap: Current in-car solutions lack holistic integration; they feel like apps rather than experiences.
HMW design a standalone, holistic Karaoke ecosystem that blends playfulness, uniquness to create a premium social "sanctuary" for the Chinese community?
IDEATION
Research and Design process led me figure out that a Karaoke experience is not only holding a mic. and singing. Holistic In-car Karaoke ecosystem requires the 3 pillars of above to build an immersive experience.
1 - SING:
Adaptive cabin ambient lighting and high-fidelity audio transform the cabin into a glitzy stage.
2 - CAPTURE:
Integrated cabin cameras automatically record performances, creating instant "memories."
3 - SHARE:
Seamless "one-tap" sharing to social platforms and the Lynk&Co community to drive brand engagement.
MEET LYNX
The Primary Touchpoint is a Karaoke Microphone, called LynX, plays a crucial role in bridging the physical and digital.
USER FLOW
1 - SEAMLESS INTERACTION
In a family car context, the RSD is a primary interaction surface. Lifting LynX from its charging dock directly triggers RSD activation.
2 - REMOTE CONTROLLER
LynX acts as a pointer controller for RSD interaction, complemented by a rotary-encoder switch pack for precise and fluid control.
3 - KARAOKE APP
Using the remote, the user launches the Karaoke app. During playback, LynX guides the user through haptic feedback and ambient lighting, signaling turns and reinforcing musical cues for a seamless experience.
4 - MAGIC WAND
A rear light button on the microphone enables ambient light control, transforming the cabin into a glitzy, playful, and immersive experience space.
Interact with Lynx
While pressing the light button, waving or raising Lynx will enable the user to play with the lights in the cabin.
DESIGN PROCESS
To reach to ideal solution, I followed a set of processes like low-fi exploration, User Journey, Prototyping etc.
WORKSHOP
After research, I organized a HMW session that would help me to establish the concept better. According to this session, main ideas were clustered as:
- Multifunctionality
- A community based activity
- Smartness of the Microphone
- Storage & charging
EXPLORATION
FUNCTION MAPPING
INTERACTION FLOW
Karaoke Flow
Remote Flow
MODELING & PROTOTYPING
Aycal Cagri Ozen
Let’s connect
Works
Lynk&Co
LynX
About
LYNX
In Car Karaoke Experience
As a core team member for the Lynk&Co 900 (a 6-seater family SUV), I headed the end-to-end design of the In-Car Karaoke Experience—a key pillar of the vehicle's entertainment ecosystem.
THE SNAPSHOT
The Challenge:
Transform the Lynk&Co 900 into a premier family "Travel Space" by leveraging the Rear Rows. The goal was to create a deeply engaging, kid-in mind entertainment experience for 2nd and 3rd-row passengers that felt like premium.
The Solution:
I led the end-to-end design of a holistic Karaoke Ecosystem. By integrating hardware, software, and cabin environment, we turned the SUV into a social sanctuary where the vehicle itself becomes a stage, reacting to the user’s performance in real-time.
Key Deliverables:
I designed a Multi-functional Smart Microphone that acts as the primary bridge between the user and the vehicle interface:
Outcome:
I owned the process from initial conceptualization to hardware 3D modeling and mid-fidelity prototyping. The project was highly acclaimed by stakeholders for its innovative fusion of hardware and HMI.
BRIEF
Our objective was to transform the vehicle from a simple commuter into an engaging "travel space." Key pillars included:
- Family-Centric: Fun, engaging, and kid-oriented.
- Dynamic: Focused on movement, high-fidelity sound, and social interaction.
- Versatile: Designed for diverse users and multi-purpose scenarios.
WORKSHOP
I facilitated cross-functional workshops with HMI department leads to ideate on "The Future of In-Car Joy." Through a collaborative voting process, the In-Car Karaoke Experience emerged as the top priority, specifically targeting the high demand for family entertainment in the Chinese market.
RESEARCH
Market Opportunity: With over 100,000 KTV bars in China, Karaoke is a cultural staple, yet automotive integration remained basic.
Key Insight: Users value the "Private Room" (KTV) atmosphere. Glitzy, playful, rich, exclusive atmosphere is what they ask. This can be a good opportunity point to create a good KTV experience within the car.
The Gap: Current in-car solutions lack holistic integration; they feel like apps rather than experiences.
HMW design a standalone, holistic in-car Karaoke ecosystem that blends playfulness, uniqueness to create a premium social "sanctuary" for the Chinese community?
IDEATION
1 - SING:
Adaptive cabin ambient lighting and high-fidelity audio transform the cabin into a glitzy stage.
2 - CAPTURE:
Integrated cabin cameras automatically record performances, creating instant "memories."
3 - SHARE:
Seamless "one-tap" sharing to social platforms and the Lynk&Co community to drive brand engagement.
MEET LYNX
The Primary Touchpoint is a Karaoke Microphone, called LynX, plays a crucial role in bridging the physical and digital.
USER FLOW
1 - SEAMLESS INTERACTION
In a family car context, the RSD is a primary interaction surface. Lifting LynX from its charging dock directly triggers RSD activation.
2 - REMOTE CONTROLLER
LynX acts as a pointer controller for RSD interaction, complemented by a rotary-encoder switch pack for precise and fluid control.
3 - KARAOKE APP
Using the remote, the user launches the Karaoke app. During playback, LynX guides the user through haptic feedback and ambient lighting, signaling turns and reinforcing musical cues for a seamless experience.
4 - MAGIC WAND
A rear light button on the microphone enables ambient light control, transforming the cabin into a glitzy, playful, and immersive experience space.
Interact with Lynx
While pressing the light button, waving or raising Lynx will enable the user to play with the lights in the cabin.
DESIGN PROCESS
WORKSHOP
After research, I organized a HMW session that would help me to establish the concept better. According to this session, main ideas were clustered as:
- Multifunctionality
- A community based activity
- Smartness of the Microphone
- Storage & charging
EXPLORATION
FUNCTION MAPPING
INTERACTION FLOW
Karaoke Flow
Remote Flow
MODELING & PROTOTYPING
Aycal Cagri Ozen
Let’s connect