Works
Process
About
A TAKE ON
DESIGN PROCESS
I genuinely believe that a Design Process is not linear but more of an agile set of steps which are driven by user needs, culture and a mixture of marketing, business and technical requirements.
LEARN
Learning phase is where I gather insights about users, their needs, challenges, cultural differences, desires, and market-specific requirements. It involves user interviews, netnography, mapping insights, competitor benchmarking, and tech scouting.
FRAME
This is where the collected research data is mapped, analyzed, synthesized and framed in an easy to understand format to create actionable takeaways.
DEVELOP
Brainstorming, workshops, sketching, modeling, Low-fi / Hi-fi prototyping, experience mapping, interaction flows are the methods I used to go through to execute tangible concepts during this phase of design process.
TEST & REFINE
Ideas are tested and revised using low/high fidelity prototypes, sketches, renderings, and animations. I reach out to users when possible, or rely on internal testing and feedback loops. Revisiting insights and repeating ideation is common, and business and marketing feedback also help refine ideas.
Let’s connect
Aycal Cagri Ozen
Works
Process
About
A TAKE ON
DESIGN PROCESS
I genuinely believe that a Design Process is not linear but more of an agile set of steps which are driven by user needs, culture and a balanced mixture of marketing, business and technical requirements.
LEARN
Learning phase is where I gather insights about users, their needs, challenges, cultural differences, desires, and market-specific requirements. It involves user interviews, netnography, mapping insights, competitor benchmarking, and tech scouting.
FRAME
This is where the collected research data is mapped, analyzed, synthesized and framed in an easy to understand format to create actionable takeaways.
DEVELOP
Brainstorming, workshops, sketching, modeling, Low-fi / Hi-fi prototyping, experience mapping, interaction flows are the methods I used to go through to execute tangible concepts during this phase of design process.
TEST & REFINE
Ideas are tested and revised using low/high fidelity prototypes, sketches, renderings, and animations. I reach out to users when possible, or rely on internal testing and feedback loops. Revisiting insights and repeating ideation is common, and business and marketing feedback also help refine ideas.
Aycal Cagri Ozen
Let’s connect
Works
Process
About
A TAKE ON
DESIGN PROCESS
I genuinely believe that a Design Process is not linear but more of an agile set of steps which are driven by user needs, culture and a mixture of marketing, business and technical requirements.
LEARN
Learning phase is where I gather insights about users, their needs, challenges, cultural differences, desires, and market-specific requirements. It involves user interviews, netnography, mapping insights, competitor benchmarking, and tech scouting.
FRAME
This is where the collected research data is mapped, analyzed, synthesized and framed in an easy to understand format to create actionable takeaways.
DEVELOP
Brainstorming, workshops, sketching, modeling, Low-fi / Hi-fi prototyping, experience mapping, interaction flows are the methods I used to go through to execute tangible concepts during this phase of design process.
TEST & REFINE
Ideas are tested and revised using low/high fidelity prototypes, sketches, renderings, and animations. I reach out to users when possible, or rely on internal testing and feedback loops. Revisiting insights and repeating ideation is common, and business and marketing feedback also help refine ideas.
Aycal Cagri Ozen
Let’s connect