Works
UFarm
About
UFARM
Nature at Your Doorstep
It was Covid times, the times called New Normal as a virus shook the whole world and pushed the humanity to rethink about their behaviors, lives, cities. By this influence, I designed UFarm, which is a combination of digital and physical experience projected in 2030, for people genuinely interested in farming and in eating healthy in cities.
THE SNAPSHOT
The Challenge:
Urbanization and post-COVID lifestyles have weakened people’s connection to fresh food. As cities will host 70% of the population by 2050, future urban landscapes must prioritize wellbeing, clean air, and local food production.
The Solution:
UFarm reimagines urban agriculture for 2030 through a hybrid ecosystem of modular farming units and a community platform, empowering Gen Z and Millennials to shift from consumers to urban food producers.
Key Deliverables:
The Cube: A raw conceptual, modular physical space designed for effortless urban agriculture.
UFarm Mobile App: A central digital hub for crop management and a peer-to-peer exchange and marketplace.
Smart Logistics: A dual-track delivery system combining city-wide temperature-controlled lockers with autonomous drone transport.
Outcome:
A decentralized food network that reduces the carbon footprint of farm-to-table logistics. By 2030, UFarm empowers a conscious generation to reclaim health and food security, transforming cities into productive, green, and socially connected ecosystems.
BRIEF
In light of the revolutions introduced by the advent of the Information Age and the profound behavioral changes brought about by the New Normal or Next Normal, the workshop will focus on envisioning new experiences for the public space of our cities, 10 years from now.
RESEARCH INSIGHTS & ACTIONS
According to my research, some of the insights and possible actions are:
Utility
Insight: Urban Farming is beneficial for so many reasons like efficient use of land, growing communities and enhanced food security.
Action: Exploit spatial efficiency and social connectivity to establish a resilient urban food infrastructure.
Demographics
Insight: 800 Million are practicing Urban Farming with %54 having 4 year college degree.
Action: Leverage the high educated modern urban farmers to accelerate the adoption of new data-driven farming system.
Validation
Insight: %90 CEO believe that Sustainability is important for commercial success. The rise of organic market proves this.
Action: Bridge the rising demand for organic and commercial value of Sustainability.
The "New Normal" exposed a fragile reality: our cities are disconnected from their food sources and our communities are socially fragmented. While millions of urbanites are ready to grow food, others to ask for that fresh produce and live healthy. The challenge is not the concrete jungle, the space; it is a lack of Connection.
HMW unite urban growers and neighbors to harvest a healthier "New Normal" within the concrete jungle?
STRATEGY
The connectivity of the community can be built by a holistic approach, by a system where the community can farm, sell & buy and share & deliver effortlessly.
MEET UFARM
Following a solid Design process, UFarm came to life.
U.Farm is an Urban Farming and sharing system idea. It aims to bring both types of the the users who want to farm in a city and who want to consume fresh, organic food and so to become a healthy, environmentalist platform.
MOBILE APP
Mobile App is the center of DataMill system.
KEY FEATURES
1 - Quick Overview
On the launch, user gets a quick overview without the need to navigate too much.
2 - Detailed Info
Users connect to all the information they need and they can customize their experience.
3 - Community Info
Community is one of the main features of the product. Aiming to enable users learn from each other.
4 - Least-Most / Time
Users can see the smallest and biggest comsumption of the month so they relate better in order to learn from it.
5 - Compare
Users can see the smallest and biggest comsumption of the month so they relate better in order to learn from it.
BLOB
Blob collects data and responds accordingly. While its future could be a standalone, sustainability-focused smart home assistant, in this project, it simply gathers data, reacts through shape and light changes, and syncs with a home assistant.
KEY FEATURES
1 - Shape & Light Notifications
Blob displays three data points and notifies users through shape and light changes. The bottom light shows the reward users have earned.
2 -Remote Controller
The TV app brings families together around shared insights and collective action. Blob serves as an Remote Controller with purpose-built interactions.
Raise Blob & Launch TV App.
Rotate the Rotary & Navigate
Press the Rotary & Select
3 - Customizable
Each of Blob’s three display areas is fully customizable, allowing them to tailor their experience.
DESIGN PROCESS
To reach to ideal SOLUTION, I followed a set of processes like low-fi exploration, User Journey, Prototyping etc.
SECONDARY RESEARCH
Building on primary research insights, I explored:
1 - How I can connect the data with the users in more engaging ways.
2 - How I can translate distant environmental goals into short-term, everyday awareness and trigger behavirol change.
Physicalization
Data Physicalization started to be used for research purposes and has immense potential to impact the way data is perceived, analyzed, and communicated today.
Nudging
Nudging is a concept for helping people improve their thinking and decisions, managing change of all sorts, and identifying and modifying existing unhelpful influences on people.
PERSONA
THE FURBIE FAMILY
The Furbie Family is a middle-class household trying to do the right thing—financially and environmentally—but often feels unsure where to start.
They care deeply about their child’s future, and they need him to be involved in their efforts both financially and environmentally.
KEY NEED: Their energy consumption is largely invisible to them, making it hard to understand daily impact or change habits with confidence. Long-term sustainability goals feel distant; a rewarding, playful solution, especially for the kid, would motivate them better.
USER JOURNEY
In accordance with User Insights, Kid focus, healthy life style, smartness and seamless interaction are significant areas to cover in User Journey.
EXPLORATION
TOUCH POINTS
In accordance with User Journey, DataMill has three touchpoints. Data Tracker, Mobile UI and TV UI.
USER FLOWS
Setup
Interaction
Nudging
INTERACTION FLOWS
Setup
Page
Nudging
Blob & TV UI Interaction
LOW-FI PROTOTYPE
Let’s connect
Aycal Cagri Ozen
Works
UFarm
About
UFARM
Nature at Your Doorstep
It was Covid times, the times called New Normal as a virus shook the whole world and pushed the humanity to rethink about their behaviors, lives, cities. By this influence, I designed UFarm, which is a combination of digital and physical experience projected in 2030, for people genuinely interested in farming and in eating healthy in cities.
THE SNAPSHOT
The Challenge:
Urbanization and post-COVID lifestyles have weakened people’s connection to fresh food. As cities will host 70% of the population by 2050, future urban landscapes must prioritize wellbeing, clean air, and local food production.
The Solution:
UFarm reimagines urban agriculture for 2030 through a hybrid ecosystem of modular farming units and a community platform, empowering Gen Z and Millennials to shift from consumers to urban food producers.
Key Deliverables:
The Cube: A raw conceptual, modular physical space designed for effortless urban agriculture.
UFarm Mobile App: A central digital hub for crop management and a peer-to-peer exchange and marketplace.
Smart Logistics: A dual-track delivery system combining city-wide temperature-controlled lockers with autonomous drone transport.
Outcome:
A decentralized food network that reduces the carbon footprint of farm-to-table logistics. By 2030, UFarm empowers a conscious generation to reclaim health and food security, transforming cities into productive, green, and socially connected ecosystems.
BRIEF
In light of the revolutions introduced by the advent of the Information Age and the profound behavioral changes brought about by the New Normal or Next Normal, the workshop will focus on envisioning new experiences for the public space of our cities, 10 years from now.
RESEARCH INSIGHTS & ACTIONS
According to my research, some of the insights and possible actions are:
Utility
Insight: Urban Farming is beneficial for so many reasons like efficient use of land, growing communities and enhanced food security.
Action: Exploit spatial efficiency and social connectivity to establish a resilient urban food infrastructure.
Demographics
Insight: 800 Million are practicing Urban Farming with %54 having 4 year college degree.
Action: Leverage the high educated modern urban farmers to accelerate the adoption of new data-driven farming system.
Validation
Insight: %90 CEO believe that Sustainability is important for commercial success. The rise of organic market proves this.
Action: Bridge the rising demand for organic and commercial value of Sustainability.
The "New Normal" exposed a fragile reality: our cities are disconnected from their food sources and our communities are socially fragmented. While millions of urbanites are ready to grow food, others to ask for that fresh produce and live healthy. The challenge is not the concrete jungle, the space; it is a lack of Connection.
HMW unite urban growers and neighbors to harvest a healthier "New Normal" within the concrete jungle?
STRATEGY
The connectivity of the community can be built by a holistic approach, by a system where the community can farm, sell & buy and share & deliver effortlessly.
MEET UFARM
Following a solid Design process, UFarm came to life.
U.Farm is an Urban Farming and sharing system idea. It aims to bring both types of the the users who want to farm in a city and who want to consume fresh, organic food and so to become a healthy, environmentalist platform.
MOBILE APP
Mobile App is the center of DataMill system.
KEY FEATURES
1 - Quick Overview
On the launch, Users gets a quick overview without the need to navigate too much.
2 - Detailed Info
Users connect to all the information they need and they can customize their experience.
3 - Community Info
Community is one of the main features of the product. Aiming to enable users learn from each other.
4 - Least-Most / Time
Users can see the smallest and biggest comsumption of the month so they relate better in order to learn from it.
5 - Compare
Users can see the smallest and biggest comsumption of the month so they relate better in order to learn from it.
BLOB
Blob collects data and responds accordingly. While its future could be a standalone, sustainability-focused smart home assistant, in this project, it simply gathers data, reacts through shape and light changes, and syncs with a home assistant.
KEY FEATURES
1 - Shape & Light Notifications
Blob displays three data points and notifies users through shape and light changes. The bottom light shows the reward users have earned.
2 -Remote Controller
The TV app brings families together around shared insights and collective action. Blob serves as an Remote Controller with purpose-built interactions.
Raise Blob & Launch TV App.
Rotate the Rotary & Navigate
Press the Rotary & Select
3 - Customizable
Each of Blob’s three display areas is fully customizable, allowing them to tailor their experience.
DESIGN PROCESS
To reach to ideal SOLUTION, I followed a set of processes like low-fi exploration, User Journey, Prototyping etc.
SECONDARY RESEARCH
Building on primary research insights, I explored:
1 - How I can connect the data with the users in more engaging ways.
2 - How I can translate distant environmental goals into short-term, everyday awareness and trigger behavirol change.
Physicalization
Data Physicalization started to be used for research purposes and has immense potential to impact the way data is perceived, analyzed, and communicated today.
Nudging
Nudging is a concept for helping people improve their thinking and decisions, managing change of all sorts, and identifying and modifying existing unhelpful influences on people.
PERSONA
THE FURBIE FAMILY
The Furbie Family is a middle-class household trying to do the right thing—financially and environmentally—but often feels unsure where to start.
They care deeply about their child’s future, and they need him to be involved in their efforts both financially and environmentally.
KEY NEED: Their energy consumption is largely invisible to them, making it hard to understand daily impact or change habits with confidence. Long-term sustainability goals feel distant; a rewarding, playful solution, especially for the kid, would motivate them better.
USER JOURNEY
In accordance with User Insights, Kid focus, healthy life style, smartness and seamless interaction are significant areas to cover in User Journey.
EXPLORATION
TOUCH POINTS
In accordance with User Journey, DataMill has three touchpoints. Data Tracker, Mobile UI and TV UI.
USER FLOWS
Setup
Interaction
Nudging
INTERACTION FLOWS
Setup
Page
Nudging
Blob & TV UI Interaction
LOW-FI PROTOTYPE
Aycal Cagri Ozen
Let’s connect
Works
UFarm
About
UFARM
Nature at Your Doorstep
It was Covid times, the times called New Normal as a virus shook the whole world and pushed the humanity to rethink about their behaviors, lives, cities. By this influence, I designed UFarm, which is a combination of digital and physical experience projected in 2030, for people genuinely interested in farming and in eating healthy in cities.
THE SNAPSHOT
The Challenge:
Urbanization and post-COVID lifestyles have weakened people’s connection to fresh food. As cities will host 70% of the population by 2050, future urban landscapes must prioritize wellbeing, clean air, and local food production.
The Solution:
UFarm reimagines urban agriculture for 2030 through a hybrid ecosystem of modular farming units and a community platform, empowering Gen Z and Millennials to shift from consumers to urban food producers.
Key Deliverables:
The Cube: A raw conceptual, modular physical space designed for effortless urban agriculture.
UFarm Mobile App: A central digital hub for crop management and a peer-to-peer exchange and marketplace.
Smart Logistics: A dual-track delivery system combining city-wide temperature-controlled lockers with autonomous drone transport.
Outcome:
A decentralized food network that reduces the carbon footprint of farm-to-table logistics. By 2030, UFarm empowers a conscious generation to reclaim health and food security, transforming cities into productive, green, and socially connected ecosystems.
BRIEF
In light of the revolutions introduced by the advent of the Information Age and the profound behavioral changes brought about by the New Normal or Next Normal, the workshop will focus on envisioning new experiences for the public space of our cities, 10 years from now.
RESEARCH INSIGHTS & ACTIONS
According to my research, some of the insights and possible actions are:
Utility
Insight: Urban Farming is beneficial for so many reasons like efficient use of land, growing communities and enhanced food security.
Action: Exploit spatial efficiency and social connectivity to establish a resilient urban food infrastructure.
Demographics
Insight: 800 Million are practicing Urban Farming with %54 having 4 year college degree.
Action: Leverage the high educated modern urban farmers to accelerate the adoption of new data-driven farming system.
Validation
Insight: %90 CEO believe that Sustainability is important for commercial success. The rise of organic market proves this.
Action: Bridge the rising demand for organic and commercial value of Sustainability.
The "New Normal" exposed a fragile reality: our cities are disconnected from their food sources and our communities are socially fragmented. While millions of urbanites are ready to grow food, others to ask for that fresh produce and live healthy. The challenge is not the concrete jungle, the space; it is a lack of Connection.
HMW unite urban growers and neighbors to harvest a healthier "New Normal" within the concrete jungle?
STRATEGY
The connectivity of the community can be built by a holistic approach, by a system where the community can farm, sell & buy and share & deliver effortlessly.
MEET UFARM
MOBILE APP
Mobile App is the center of DataMill system.
KEY FEATURES
1 - Quick Overview
On the launch, user gets a quick overview without the need to navigate too much.
2 - Detailed Info
Users connect to all the information they need and they can customize their experience.
3 - Community Info
Community is one of the main features of the product. Aiming to enable users learn from each other.
4 - Least-Most / Time
Users can see the smallest and biggest comsumption of the month so they relate better in order to learn from it.
5 - Compare
Users can compare two days for example the least and the most so they can see what matters in order to reduce their consumptions.
BLOB
Blob collects data and responds accordingly. While its future could be a standalone, sustainability-focused smart home assistant, in this project, it simply gathers data, reacts through shape and light changes, and syncs with a home assistant.
KEY FEATURES
1 - Shape & Light Notifications
Blob displays three data points and notifies users through shape and light changes. The bottom light shows the reward users have earned.
2 -Remote Controller
The TV app brings families together around shared insights and collective action. Blob serves as an Remote Controller with purpose-built interactions.
Raise Blob & Launch TV App.
Rotate the Rotary & Navigate
Press the Rotary & Select
3 - Customizable
Each of Blob’s three display areas is fully customizable, allowing them to tailor their experience.
DESIGN PROCESS
SECONDARY RESEARCH
Building on primary research insights, I explored:
1 - How I can connect the data with the users in more engaging ways.
2 - How I can translate distant environmental goals into short-term, everyday awareness and trigger behavioral change.
Physicalization
Data Physicalization started to be used for research purposes and has immense potential to impact the way data is perceived, analyzed, and communicated today.
Nudging
Nudging is a concept for helping people improve their thinking and decisions, managing change of all sorts, and identifying and modifying existing unhelpful influences on people.
PERSONA
THE FURBIE FAMILY
The Furbie Family is a middle-class household trying to do the right thing—financially and environmentally—but often feels unsure where to start.
They care deeply about their child’s future, and they need him to be involved in their efforts both financially and environmentally.
KEY NEED: Their energy consumption is largely invisible to them, making it hard to understand daily impact or change habits with confidence. Long-term sustainability goals feel distant; a rewarding, playful solution, especially for the kid, would motivate them better.
USER JOURNEY
In accordance with User Insights, Kid focus, healthy life style, smartness and seamless interaction are significant areas to cover in User Journey.
TOUCH POINTS
In accordance with User Journey, DataMill has three touchpoints. Data Tracker, Mobile UI and TV UI.
EXPLORATION
USER FLOWS
Setup
Interaction
Nudging
INTERACTION FLOWS
Setup
Page
Nudging
Blob & TV UI Interaction
LOW-FI PROTOTYPE
Aycal Cagri Ozen
Let’s connect