Works
U.Farm
About
U.FARM
Nature at Your Doorstep
A 2030 urban-farming ecosystem that turns city dwellers into neighbourhood growers — concept 2020, UI remastered 2026.
Role:
Concept Creator & Project Lead — school team project
Scope:
A city-scale food loop: smart grow unit, community marketplace and last-mile delivery
Deliverable:
System Concept → The Cube → User Journey → Mobile App (remastered 2026)
Outcome:
Top-scored project of the workshop — praised by the instructor, peer teams and the partner company.
THE CONTEXT
Covid had just sent everyone home and pushed cities to rethink themselves. The school brief: envision new experiences for the public spaces of our cities, ten years from now — as urbanisation heads towards 70% by 2050.
POST-COVID
HORIZON 2030
PUBLIC SPACE
THE RESEARCH
The appetite is already there
Utility
800M
people already farm in cities — land-efficient, community-building, food-secure.
Demographics
54%
of modern urban farmers hold a college degree — a tech-ready early audience.
Validation
90%
of CEOs call sustainability key to commercial success — the organic boom agrees.
THE INSIGHT
It’s not the concrete. It’s the connection.
Millions of city dwellers are ready to grow food; millions more want fresh, local produce. They often live on the same street — and never meet. Space was never the bottleneck. Connection was.
Growers + Eaters →
★ Missing link: Connection
HMW
Unite urban growers and their neighbours to harvest a healthier New Normal — right inside the concrete jungle?
THE IDEA
Connection needed a system, not a single product. So we designed a closed loop where the neighbourhood farms, trades and delivers its own food.
THE LOOP
Farm → Sell & Buy → Share & Deliver
Each stage removes one reason people don’t grow or buy local: no time to farm, no one to sell to, no easy way to hand it over.
3 STAGES
2 USER ROLES
Farm
- The Cube grows it for you — light, water, care.
- Plan crops by section, get a yield estimate.
Sell & Buy
- List a harvest with live price & buyer trends.
- Browse fresh produce growing around you.
Share & Deliver
- Temperature-controlled lockers, one-time code.
- Drones for the last mile.
PERSONAS
Two people, one street
Giovanni wants to grow his own food. Giulia wants to know what she eats. U.Farm gives each of them a role — and a reason to meet.
Giovanni — “I’m stuck in the concrete jungle. I want to feel nature and grow my own food.”
Giulia — “I do yoga and run every day, but I’m not sure what I’m eating.”
ONE APP, TWO ROLES
Every user is both a Cuber and a Buyer. One tap flips the app — the moment a consumer becomes a producer.
THE PRODUCT — MEET U.FARM
Three touchpoints, one loop. Watch the whole story first — then we zoom into the app that holds it together.
U.Farm in two minutes — from “I want to grow my own food” to a locker pickup.
ONE LOOP, THREE TOUCHPOINTS
A box that farms, an app that trades, a locker that hands it over.
CUBE
CONCEPT · POWERS: FARM
Envisioned as a modular grow unit for rooftops and balconies — seedling modules slide in by light need, and the Cube takes over water, light and care.
MOBILE APP
POWERS: SELL & BUY
The hub of the loop. Plan and monitor your Cube, list your harvest — or flip to Buyer and shop your neighbourhood.
LOCKERS & DRONES
CONCEPT · POWERS: SHARE & DELIVER
Temperature-controlled lockers opened with a one-time code, drones for the last mile — no waiting at the door.
SCOPE = THE APP, NOT THE HARDWARE
The Cube, lockers and drones stayed concepts — sketches, illustrations and logic. What got carried through, and remastered in 2026, is the app that runs the loop. So let’s follow it through one harvest.
THE APP — ONE HARVEST, END TO END
Seven moments, grouped by the part of the loop they serve.
1 — FARM
Plan it, place it, forget it
Save crops from what’s popular nearby, assign them to Cube sections with a live yield estimate, then press start — the Cube schedules the care from there.
Save crops
Add to Cube
Start growing
2 — SELL
Know the market before you list
Every crop shows expected yield, days to harvest and buyer & price trends. Listing a harvest takes two pickers: amount and price.
Crop details & market
Sell on u.Farm
3 — SWITCH ROLES
One tap from grower to buyer
The dashboard shows every Cube section at a glance. A floating button flips the whole app into Buyer mode — local produce, a diet plan, checkout.
Cube dashboard
Cuber ↔ Buyer switch
UNDER THE HOOD
The thinking behind the loop: notebook sketches, the Cube’s growing logic, the journey we mapped — and how the app evolved from 2020 to 2026.
EXPLORATION
Before the pixels: pen & paper
The whole system started in a notebook — how the Cube opens up, how onboarding pairs it with your phone, and a first paper flow of the app.
THE CUBE LOGIC
Sorted by light, not by name
Plants need different amounts of light, so seedling modules are grouped by light need. The app lights the right slot in green, you slide the module in — and it predicts the harvest: 10 kg of tomatoes, 40 bundles of rocket and 8 kg of peppers in 25 days.
MORE LIGHT
- Tomato, lettuce, carrot, cucumber — the sun-hungry crops take the brightest modules.
MEDIUM LIGHT
- Parsley, rocket, potato, zucchini — the middle rows.
LESS LIGHT
- Spinach, eggplant — happy in the shaded modules.
USER JOURNEY
One harvest, three stages, two people
Before any screen, we mapped the full loop: Giovanni pairs his Cube, grows, harvests and lists; Giulia orders, pays and picks up from a locker with a one-time code. Every screen in the app traces back to a step here.
REMASTERED
Same idea, rebuilt screens
In 2020 I owned the concept and the team built the screens. In 2026 I redesigned the app from scratch — same flow as the paper sketch, with clearer hierarchy, real data on every card and one-tap role switching.
Paper sketch (2020) → Team UI (2020) → Remastered UI (2026)
WHERE IT LANDED
Top score, no users — yet
Built by a school team working from home during lockdown, U.Farm finished as the top-scored project, with strong feedback from our instructor, the other teams and the partner company. We never tested it with real growers. In 2026 the app got remastered — the Cube is still a sketch. Next: a balcony-sized physical prototype of the Cube, and testing the Cuber ↔ Buyer switch with real neighbours.
Let’s connect
Works
U.Farm
About
U.FARM
Nature at Your Doorstep
A 2030 urban-farming ecosystem that turns city dwellers into neighbourhood growers — concept 2020, UI remastered 2026.
Role:
Concept Creator & Project Lead — school team project
Scope:
A city-scale food loop: smart grow unit, community marketplace and last-mile delivery
Deliverable:
System Concept → The Cube → User Journey → Mobile App (remastered 2026)
Outcome:
Top-scored project of the workshop — praised by the instructor, peer teams and the partner company.
THE CONTEXT
Covid had just sent everyone home and pushed cities to rethink themselves. The school brief: envision new experiences for the public spaces of our cities, ten years from now — as urbanisation heads towards 70% by 2050.
POST-COVID
HORIZON 2030
PUBLIC SPACE
THE RESEARCH
The appetite is already there
Utility
800M
people already farm in cities — land-efficient, community-building, food-secure.
Demographics
54%
of modern urban farmers hold a college degree — a tech-ready early audience.
Validation
90%
of CEOs call sustainability key to commercial success — the organic boom agrees.
THE INSIGHT
It’s not the concrete. It’s the connection.
Millions of city dwellers are ready to grow food; millions more want fresh, local produce. They often live on the same street — and never meet. Space was never the bottleneck. Connection was.
Growers + Eaters →
★ Missing link: Connection
HMW
Unite urban growers and their neighbours to harvest a healthier New Normal — right inside the concrete jungle?
THE IDEA
Connection needed a system, not a single product. So we designed a closed loop where the neighbourhood farms, trades and delivers its own food.
THE LOOP
Farm → Sell & Buy → Share & Deliver
Each stage removes one reason people don’t grow or buy local: no time to farm, no one to sell to, no easy way to hand it over.
3 STAGES
2 USER ROLES
Farm
- The Cube grows it for you — light, water, care.
- Plan crops by section, get a yield estimate.
Sell & Buy
- List a harvest with live price & buyer trends.
- Browse fresh produce growing around you.
Share & Deliver
- Temperature-controlled lockers, one-time code.
- Drones for the last mile.
PERSONAS
Two people, one street
Giovanni wants to grow his own food. Giulia wants to know what she eats. U.Farm gives each of them a role — and a reason to meet.
Giovanni — “I’m stuck in the concrete jungle. I want to feel nature and grow my own food.”
Giulia — “I do yoga and run every day, but I’m not sure what I’m eating.”
ONE APP, TWO ROLES
Every user is both a Cuber and a Buyer. One tap flips the app — the moment a consumer becomes a producer.
THE PRODUCT — MEET U.FARM
Three touchpoints, one loop. Watch the whole story first — then we zoom into the app that holds it together.
U.Farm in two minutes — from “I want to grow my own food” to a locker pickup.
ONE LOOP, THREE TOUCHPOINTS
A box that farms, an app that trades, a locker that hands it over.
CUBE
CONCEPT · POWERS: FARM
Envisioned as a modular grow unit for rooftops and balconies — seedling modules slide in by light need, and the Cube takes over water, light and care.
MOBILE APP
POWERS: SELL & BUY
The hub of the loop. Plan and monitor your Cube, list your harvest — or flip to Buyer and shop your neighbourhood.
LOCKERS & DRONES
CONCEPT · POWERS: SHARE & DELIVER
Temperature-controlled lockers opened with a one-time code, drones for the last mile — no waiting at the door.
SCOPE = THE APP, NOT THE HARDWARE
The Cube, lockers and drones stayed concepts — sketches, illustrations and logic. What got carried through, and remastered in 2026, is the app that runs the loop. So let’s follow it through one harvest.
THE APP — ONE HARVEST, END TO END
Seven moments, grouped by the part of the loop they serve.
1 — FARM
Plan it, place it, forget it
Save crops from what’s popular nearby, assign them to Cube sections with a live yield estimate, then press start — the Cube schedules the care from there.
Save crops
Add to Cube
Start growing
2 — SELL
Know the market before you list
Every crop shows expected yield, days to harvest and buyer & price trends. Listing a harvest takes two pickers: amount and price.
Crop details & market
Sell on u.Farm
3 — SWITCH ROLES
One tap from grower to buyer
The dashboard shows every Cube section at a glance. A floating button flips the whole app into Buyer mode — local produce, a diet plan, checkout.
Cube dashboard
Cuber ↔ Buyer switch
UNDER THE HOOD
The thinking behind the loop: notebook sketches, the Cube’s growing logic, the journey we mapped — and how the app evolved from 2020 to 2026.
EXPLORATION
Before the pixels: pen & paper
The whole system started in a notebook — how the Cube opens up, how onboarding pairs it with your phone, and a first paper flow of the app.
THE CUBE LOGIC
Sorted by light, not by name
Plants need different amounts of light, so seedling modules are grouped by light need. The app lights the right slot in green, you slide the module in — and it predicts the harvest: 10 kg of tomatoes, 40 bundles of rocket and 8 kg of peppers in 25 days.
MORE LIGHT
- Tomato, lettuce, carrot, cucumber — the sun-hungry crops take the brightest modules.
MEDIUM LIGHT
- Parsley, rocket, potato, zucchini — the middle rows.
LESS LIGHT
- Spinach, eggplant — happy in the shaded modules.
USER JOURNEY
One harvest, three stages, two people
Before any screen, we mapped the full loop: Giovanni pairs his Cube, grows, harvests and lists; Giulia orders, pays and picks up from a locker with a one-time code. Every screen in the app traces back to a step here.
REMASTERED
Same idea, rebuilt screens
In 2020 I owned the concept and the team built the screens. In 2026 I redesigned the app from scratch — same flow as the paper sketch, with clearer hierarchy, real data on every card and one-tap role switching.
Paper sketch (2020) → Team UI (2020) → Remastered UI (2026)
WHERE IT LANDED
Top score, no users — yet
Built by a school team working from home during lockdown, U.Farm finished as the top-scored project, with strong feedback from our instructor, the other teams and the partner company. We never tested it with real growers. In 2026 the app got remastered — the Cube is still a sketch. Next: a balcony-sized physical prototype of the Cube, and testing the Cuber ↔ Buyer switch with real neighbours.
Let’s connect
Works
U.Farm
About
U.FARM
Nature at Your Doorstep
A 2030 urban-farming ecosystem that turns city dwellers into neighbourhood growers — concept 2020, UI remastered 2026.
Role:
Concept Creator & Project Lead — school team project
Scope:
A city-scale food loop: smart grow unit, community marketplace and last-mile delivery
Deliverable:
System Concept → The Cube → User Journey → Mobile App (remastered 2026)
Outcome:
Top-scored project of the workshop — praised by the instructor, peer teams and the partner company.
THE CONTEXT
Covid had just sent everyone home and pushed cities to rethink themselves. The school brief: envision new experiences for the public spaces of our cities, ten years from now — as urbanisation heads towards 70% by 2050.
POST-COVID
HORIZON 2030
PUBLIC SPACE
THE RESEARCH
The appetite is already there
Utility
800M
people already farm in cities — land-efficient, community-building, food-secure.
Demographics
54%
of modern urban farmers hold a college degree — a tech-ready early audience.
Validation
90%
of CEOs call sustainability key to commercial success — the organic boom agrees.
THE INSIGHT
It’s not the concrete. It’s the connection.
Millions of city dwellers are ready to grow food; millions more want fresh, local produce. They often live on the same street — and never meet. Space was never the bottleneck. Connection was.
Growers + Eaters →
★ Missing link: Connection
HMW
Unite urban growers and their neighbours to harvest a healthier New Normal — right inside the concrete jungle?
THE IDEA
Connection needed a system, not a single product. So we designed a closed loop where the neighbourhood farms, trades and delivers its own food.
THE LOOP
Farm → Sell & Buy → Share & Deliver
Each stage removes one reason people don’t grow or buy local: no time to farm, no one to sell to, no easy way to hand it over.
3 STAGES
2 USER ROLES
Farm
- The Cube grows it for you — light, water, care.
- Plan crops by section, get a yield estimate.
Sell & Buy
- List a harvest with live price & buyer trends.
- Browse fresh produce growing around you.
Share & Deliver
- Temperature-controlled lockers, one-time code.
- Drones for the last mile.
PERSONAS
Two people, one street
Giovanni wants to grow his own food. Giulia wants to know what she eats. U.Farm gives each of them a role — and a reason to meet.
Giovanni — “I’m stuck in the concrete jungle. I want to feel nature and grow my own food.”
Giulia — “I do yoga and run every day, but I’m not sure what I’m eating.”
ONE APP, TWO ROLES
Every user is both a Cuber and a Buyer. One tap flips the app — the moment a consumer becomes a producer.
THE PRODUCT — MEET U.FARM
Three touchpoints, one loop. Watch the whole story first — then we zoom into the app that holds it together.
U.Farm in two minutes — from “I want to grow my own food” to a locker pickup.
ONE LOOP, THREE TOUCHPOINTS
A box that farms, an app that trades, a locker that hands it over.
CUBE
CONCEPT · POWERS: FARM
Envisioned as a modular grow unit for rooftops and balconies — seedling modules slide in by light need, and the Cube takes over water, light and care.
MOBILE APP
POWERS: SELL & BUY
The hub of the loop. Plan and monitor your Cube, list your harvest — or flip to Buyer and shop your neighbourhood.
LOCKERS & DRONES
CONCEPT · POWERS: SHARE & DELIVER
Temperature-controlled lockers opened with a one-time code, drones for the last mile — no waiting at the door.
SCOPE = THE APP, NOT THE HARDWARE
The Cube, lockers and drones stayed concepts — sketches, illustrations and logic. What got carried through, and remastered in 2026, is the app that runs the loop. So let’s follow it through one harvest.
THE APP — ONE HARVEST, END TO END
Seven moments, grouped by the part of the loop they serve.
1 — FARM
Plan it, place it, forget it
Save crops from what’s popular nearby, assign them to Cube sections with a live yield estimate, then press start — the Cube schedules the care from there.
Save crops
Add to Cube
Start growing
2 — SELL
Know the market before you list
Every crop shows expected yield, days to harvest and buyer & price trends. Listing a harvest takes two pickers: amount and price.
Crop details & market
Sell on u.Farm
3 — SWITCH ROLES
One tap from grower to buyer
The dashboard shows every Cube section at a glance. A floating button flips the whole app into Buyer mode — local produce, a diet plan, checkout.
Cube dashboard
Cuber ↔ Buyer switch
UNDER THE HOOD
The thinking behind the loop: notebook sketches, the Cube’s growing logic, the journey we mapped — and how the app evolved from 2020 to 2026.
EXPLORATION
Before the pixels: pen & paper
The whole system started in a notebook — how the Cube opens up, how onboarding pairs it with your phone, and a first paper flow of the app.
THE CUBE LOGIC
Sorted by light, not by name
Plants need different amounts of light, so seedling modules are grouped by light need. The app lights the right slot in green, you slide the module in — and it predicts the harvest: 10 kg of tomatoes, 40 bundles of rocket and 8 kg of peppers in 25 days.
MORE LIGHT
- Tomato, lettuce, carrot, cucumber — the sun-hungry crops take the brightest modules.
MEDIUM LIGHT
- Parsley, rocket, potato, zucchini — the middle rows.
LESS LIGHT
- Spinach, eggplant — happy in the shaded modules.
USER JOURNEY
One harvest, three stages, two people
Before any screen, we mapped the full loop: Giovanni pairs his Cube, grows, harvests and lists; Giulia orders, pays and picks up from a locker with a one-time code. Every screen in the app traces back to a step here.
REMASTERED
Same idea, rebuilt screens
In 2020 I owned the concept and the team built the screens. In 2026 I redesigned the app from scratch — same flow as the paper sketch, with clearer hierarchy, real data on every card and one-tap role switching.
Paper sketch (2020) → Team UI (2020) → Remastered UI (2026)
WHERE IT LANDED
Top score, no users — yet
Built by a school team working from home during lockdown, U.Farm finished as the top-scored project, with strong feedback from our instructor, the other teams and the partner company. We never tested it with real growers. In 2026 the app got remastered — the Cube is still a sketch. Next: a balcony-sized physical prototype of the Cube, and testing the Cuber ↔ Buyer switch with real neighbours.
Let’s connect