Lynk&Co
HMI / Interaction / UX Designer
During 2021-2024, I worked as an HMI / UX Designer at Lynk&Co. I was mainly responsible for designing the interactions of digital and physical touchpoints so I could utilize both my Industrial design and UX design skills. I specifically had the chance to work for Vehicle A, recently released as Lynk&Co 900 and Vehicle B, which has not entered the market yet.
Lynk & Co 900
Team:
Aycal Cagri Ozen, Menghan Xu, Louise Kivi (Chief)
Responsibility:
Whole Design Process from Research to UX Gate4
Besides carry overs and system features, some of the Unique features I and my team created are:
. Light & Relax
. In-Car Entertainment (Case Study)
. Easy Ingress & Egress
. In-Car Communication
. Roof Screen Controls
. Enhanced Driver Controls
. Squircle
Vehicle B
Team:
Aycal Cagri Ozen, Erik Carnelid, Ningnan Li, Josef Larsen (Chief)
Responsibility:
Whole Design Process from Research to UX Gate4
Besides carry overs and system features, some of the Unique features I and my team created are:
. Healthy Travel
. ChildCare
. Phone Reward
. Lynkie Village
. LykieGo (Case Study)
. PlayGround
. 2nd Row Controls
Presentation
Presentation
Presentation
Delivery
BRIEF
UX 1
HOW
UX 2
WHAT
HOW
UX 3
WHAT
HOW
UX 4
WHAT
My responsibility
At Lynk&Co, we follow an agile, iterative design process with four stages, known as UX Gates. UX1,UX2 and UX3 are where we learn, frame, develop, test and refine. UX4 is where everything is polished and executed.
So, How I got my hands dirty while creating best possible experience.
A TAKE ON DESIGN PROCESS
I genuinely believe that a Design Process is not linear but more of an agile set of steps which are driven by user needs and plus a mixture of marketing, business and technical requirements.
LEARN
FRAME
DEVELOP
TEST
&
REFINE
DELIVER
LEARN
Learning phase is where I gather insights about users, their needs, challenges, cultural differences, desires, and market-specific requirements. It involves user interviews, netnography, mapping insights, competitor benchmarking, and tech scouting.
FRAME
Feature mapping analysis
This is where the collected research data is mapped, analyzed, synthesized and framed in an easy to understand format to create actionable takeaways.
DEVELOP
Brainstorming, workshops, sketching, modeling, Low-fi / Hi-fi prototyping, experience mapping, interaction flows are the tools I used to take advantage of to execute tangible concepts during this phase of design process.
TEST & REFINE
Ideas are tested and revised using low/high fidelity prototypes, sketches, renderings, and animations. I reach out to users when possible, or rely on internal testing and feedback loops. Revisiting insights and repeating ideation is common, and business and marketing feedback also help refine ideas.
PROJECT EXAMPLES
